Southwest Florida · Collier County

Your Complete Guide to
Living in Naples

Florida's premier luxury destination — where world-class Gulf beaches, 70+ golf courses, acclaimed dining, and an arts scene that rivals any major city define a lifestyle that draws discerning buyers from across the country and around the world.

Search Listings → Call 239-350-4474

239-350-4474 · Mark@TheBorgGroup.com · Dawn@TheBorgGroup.com

World-Class
Gulf Beaches
70+
Golf Courses Nearby
$400K+
Entry-Level Condos
No State
Income Tax
About the Area

Florida's Premier Luxury Destination

Naples stands apart as one of the finest places to live in all of America. With pristine Gulf beaches, world-class dining on 5th Avenue South, and an arts scene that rivals cities three times its size, Naples sets the standard for luxury living in Southwest Florida — and consistently ranks among the best places to retire and relocate in the country.

The real estate market spans from elegant Gulf-front condominiums in Pelican Bay to ultra-exclusive waterfront estates in Port Royal, where properties regularly trade at $10 million and well beyond. Golf communities, country clubs, and preserve-front neighborhoods round out a market that truly offers something for every luxury buyer.

For relocating buyers, Naples offers exceptional healthcare, top-tier schools, a vibrant social calendar, and a pace of life that is simultaneously refined and genuinely relaxed. Our team works across all Naples neighborhoods and can match you with the right community.

Naples FL aerial view

Why Buyers Choose Naples

Naples residents enjoy an unmatched quality of life — sunset strolls on the pier, gallery openings on 3rd Street, mornings on championship fairways, and evenings at restaurants that rival any major metropolitan area.

Ultra-Luxury Market White Sand Gulf Beaches Golf Capital of Florida 5th Ave South Dining Arts & Culture Scene Waterfront Estates Private Aviation (APF) No State Income Tax
Naples FL beach and pier
Naples FL luxury real estate
Real Estate

Types of Homes & Price Ranges

Condos & Villas
$400K – $3M+

From Gulf-front high-rises in Pelican Bay and Park Shore to attached villas in inland golf communities, Naples condominium living spans an enormous range of settings and price points.

✓  Gulf-front & preserve views
✓  Private beach club access
✓  Resort-style amenities
✓  Strong resale & rental demand
Single-Family Homes
$600K – $5M+

Naples single-family homes range from updated mid-century homes in Olde Naples to modern new-construction estates in North Naples communities like Quail Creek and Talis Park.

✓  Olde Naples to North Naples
✓  Preserve & lake views
✓  Gated & non-gated options
✓  Strong long-term appreciation
Golf & Country Club
$800K – $6M+

With more golf per capita than almost anywhere in America, Naples golf communities — Grey Oaks, Mediterra, Quail West, Talis Park — offer the pinnacle of club lifestyle living.

✓  70+ courses in the Naples area
✓  Equity & bundled memberships
✓  Private dining & social clubs
✓  Fairway & preserve views
Waterfront Estates
$3M – $20M+

Port Royal, Aqualane Shores, and the Moorings represent the pinnacle of Naples real estate — deep-water dockage, Gulf access, and architecturally significant homes unlike anything else in Florida.

✓  Deep-water Gulf access
✓  Custom architectural estates
✓  Trophy properties $3M–$20M+
✓  Limited, irreplaceable supply
Condos & Villas
$400K – $3M+
Single-Family Homes
$600K – $5M+
Golf & Country Club
$800K – $6M+
Waterfront Estates
$3M – $20M+
Established Communities

Featured Communities in Naples

From the Gulf shores of Pelican Bay to the private fairways of Mediterra, Naples communities define the upper end of Florida luxury living.

Port Royal
Ultra-Luxury · Waterfront · Iconic

Port Royal is the most prestigious address in Naples — and arguably in all of Florida. A small, exclusive neighborhood of deep-water estates with direct Gulf access, Port Royal commands some of the highest residential real estate prices in the southeastern United States.

Price Range
$10M – $50M+
Deep-water Gulf access · Trophy estates · Private club (invitation only)
Pelican Bay
Beach Club · Golf · Diverse Offerings

Naples' premier master-planned community, offering two private Gulf-front beach clubs with attended tram service, beachside dining, and full amenities accessible to all residents — whether they live in a $500K villa or a $10M estate.

Price Range
$500K – $10M+
Two private beach clubs · Golf · Wide range of home types
Grey Oaks
Golf · Equity Club · Gated

One of Naples' most coveted private golf communities, featuring 54 holes of championship golf across three courses, a stunning 100,000 sq ft Country Club, and an active social and athletic campus. The equity membership structure contributes to strong value retention.

Price Range
$1.5M – $8M+
54-hole golf · Equity club · 100K sq ft Country Club
Mediterra
Golf · Beach Club · North Naples

Mediterra combines two Tom Kite-designed championship golf courses with a private Gulf-front beach club in Bonita Springs — a rare combination that makes it one of Southwest Florida's most complete luxury communities.

Price Range
$1M – $7M+
36-hole golf · Private Gulf beach club · Spa & fitness
Quail West
Golf · Gated · Estate Homes

A private, low-density golf community in North Naples known for its oversized lots, generous home setbacks, and a relaxed luxury atmosphere. With 36 holes of Arthur Hills-designed championship golf and a beautifully appointed clubhouse, Quail West attracts buyers who want privacy, space, and an excellent club experience.

Price Range
$1.5M – $6M+
36-hole golf · Oversized lots · Private low-density setting
Talis Park
Golf · Modern · Luxury Lifestyle

One of Naples' newer luxury communities, designed with a more contemporary aesthetic alongside championship golf. The Greg Norman and Pete Dye-designed course is considered among the most interesting layouts in the area. The Vyne House clubhouse features multiple dining venues, a resort pool, spa, and fitness facilities.

Price Range
$900K – $4M+
Norman/Dye golf · Modern design · Multi-venue clubhouse
New Construction

Building in Naples

New construction in Naples is more limited than in Estero or Bonita Springs due to land constraints — which is exactly why established communities hold their value so well. Select new opportunities do exist.

Talk to The Borg Group before your first builder visit.

Builder sales representatives work exclusively for the builder — not for you. Having your own agent costs nothing extra and ensures someone is negotiating on your behalf, reviewing contracts, and protecting your interests from first visit through closing. Never walk into a new construction sales office without representation.

Mark & Dawn Borg — The Borg Group at Downing Frye Realty, Inc. — 239-350-4474

Active New Construction — Naples Area
Azure at Hacienda Lakes
Stock Luxury Homes · $700K–$2M+ · A luxury new construction community in East Naples offering custom and semi-custom estate homes in a gated, low-density setting with resort-style amenities.
Esplanade by the Islands — Fiddler's Creek Area
Taylor Morrison · $600K–$1.5M+ · A resort-style new construction community south of Naples offering villa and single-family homes with spa, culinary center, and full resort amenity campus.
Note on Naples New Construction
Because available land in Naples is genuinely limited, most new construction activity occurs in the eastern and northern corridors. If you're open to nearby Estero or Bonita Springs, the new construction options expand significantly. We can walk you through the full picture.
Talk to Local Experts

Thinking About Naples?
Let's Talk Through Your Options.

Naples has more communities, more price points, and more nuance than any other market in Southwest Florida. We help you navigate all of it — and find the right fit the first time.

We'll follow up within a few hours. No spam, no obligation.

Education

Schools in Naples

Public Schools

Collier County Public Schools

Collier County Public Schools is one of Florida's highest-performing large districts, with multiple A-rated schools and strong academic outcomes across the Naples area.

Seagate Elementary — A-rated, highly regarded
Pine Ridge Middle School — strong academics
Barron Collier High School — IB & AP programs

Charter Schools

Tuition-Free Public Options

Collier County has several high-performing charter schools with classical, STEM, and specialized program options. Early registration is recommended as waitlists are common.

Mason Classical Academy — K-12, classical education
Gulf Coast Charter Academy — K-8
Collier Charter Academy — K-8

Private Schools

Top Independent Options

Naples has some of the finest private schools in Southwest Florida, with strong reputations for college preparation and well-rounded programs.

Community School of Naples — PK–12, top-rated
First Baptist Academy — PK–12, faith-based
Seacrest Country Day School — PK–8
Cardinal Mooney Catholic HS — Grades 9–12
Medical Care

Healthcare in Naples

Naples is home to two major healthcare systems with a combined network of hospitals, specialty practices, and outpatient centers that serve the entire Collier County region.

NCH Healthcare System

Naples · Two Hospitals

NCH Healthcare System operates NCH Baker Hospital Downtown and NCH North Naples Hospital, along with a comprehensive network of specialty practices and urgent care facilities. NCH has cultivated a national reputation for cardiac care and neurosciences.

Two hospitals · Cardiac & neuro specialty · Cancer care

Physicians Regional Medical Center

Naples · Two Locations

Physicians Regional operates two full-service hospital campuses in Naples — Pine Ridge and Collier Boulevard — providing a comprehensive range of surgical specialties, emergency care, orthopedics, and women's health services.

Two campuses · Surgical specialties · Emergency & ortho

Specialty Care & Private Medicine

Concierge & Specialist Network

Naples has an exceptionally well-developed private practice and concierge medicine ecosystem. Virtually every major specialty is represented locally, and concierge medicine practices are common among year-round and seasonal residents.

Concierge medicine · Full specialist network · Urgent care
Explore the Area

Things to Do in Naples

Naples 5th Avenue SouthDowntown

The crown jewel of Naples dining and shopping — upscale boutiques, acclaimed restaurants, and vibrant street life in the heart of Olde Naples.

Learn More →
Naples Botanical Garden10 min

A world-class 170-acre botanical garden featuring plant collections from tropical regions around the globe — one of the finest in the Southeast.

Learn More →
Naples PierDowntown

An iconic landmark stretching 1,000 feet into the Gulf — perfect for sunset watching, fishing, and dolphin sightings that never get old.

Learn More →
Artis—Naples10 min

Southwest Florida's premier performing arts organization — home to the Naples Philharmonic and the Baker Museum of Art.

Learn More →
Clam Pass Park10 min

A serene natural park with a tram ride through mangroves to a pristine beach — one of Naples' most beloved and peaceful escapes.

Learn More →
3rd Street SouthDowntown

A charming tree-lined shopping district with boutiques, art galleries, sidewalk cafés, and the famous Naples Saturday morning farmers market.

Learn More →
Ready to Explore?

Search Homes for Sale in Naples

View Naples Listings →
Common Questions

Frequently Asked Questions

Is Naples only for ultra-high-net-worth buyers? +
Not at all. While Naples has one of the highest concentrations of luxury real estate in Florida, there is a broad spectrum of price points — from condos in the high $400s to $20M+ waterfront estates. Many buyers are surprised by what their budget can access here. Browse current listings to see the full range.
What are the best neighborhoods in Naples? +
Port Royal and Aqualane Shores lead the ultra-luxury waterfront segment. Pelican Bay is beloved for its private Gulf beach clubs and diverse offerings. Park Shore, the Moorings, and Olde Naples offer wonderful waterfront and walkable options. For golf, Grey Oaks, Mediterra, Quail West, and Talis Park are among the most sought-after. The right neighborhood depends entirely on your lifestyle priorities.
How are Naples schools? +
Collier County Public Schools includes several A-rated schools and ranks among Florida's better-performing large districts. Naples also has outstanding private schools including Community School of Naples, First Baptist Academy, and Seacrest Country Day School, plus high-performing charter options like Mason Classical Academy.
How do golf community memberships work in Naples? +
Naples has 70+ golf courses and dozens of private club communities. Membership structures range from equity-based (where you own a share of the club) to non-equity and bundled memberships that come with home purchase. Initiation fees, monthly dues, and waitlists vary significantly by community. This is one of the most important factors in selecting a golf community — we can walk you through every option.
Does Naples have a second airport? +
Yes. In addition to RSW International Airport roughly 35 minutes away, Naples has its own Naples Airport (APF) right in the city — primarily used for private aviation and charter flights. This makes Naples particularly convenient for buyers who travel by private aircraft.
Is Naples a good investment market? +
Historically, yes. Naples has one of the strongest long-term appreciation records in Florida, driven by genuinely limited Gulf-front land supply, sustained high-income buyer demand, and a luxury lifestyle that consistently attracts relocating buyers from across the country. Let's talk about specific investment strategies in today's market.
Explore Southwest Florida
Estero Real Estate Guide → Fort Myers Real Estate Guide → Bonita Springs Guide → Vivid Shores Bonita Springs → What's My Home Worth? →
Work With Local Experts
Mark & Dawn Borg
The Borg Group · Downing-Frye Realty

Buying or selling in Naples requires deep local expertise. Golf club memberships, waterfront access rights, flood zones, HOA structures, and seasonal market timing all influence value significantly. We help buyers and sellers navigate Southwest Florida's most complex market with clarity and confidence.