Selling in Southwest Florida

Your home didn’t sell. Was it the home — or the plan?

Most homes that come off the market don’t need a different buyer. They need a different approach. We start where the last listing left off, keep what worked, fix what didn’t, and bring your home back with a fresh launch.

  • Why didn’t it sell the first time?
    We review your past listing with you — the price, the photos, the timing and the showing activity — and give you an honest answer, not a sales pitch.
  • What will you do differently to market it?
    Your home gets its own website and cinematic video, written to be found on Google and in the AI tools like ChatGPT that buyers now ask first. We put it in front of buyers in the places they’re moving from, and it keeps following the ones who look until they act. The rest of our playbook? We’ll share that in person.
  • What does Mark do for every listing?
    He walks your home the way a builder would, drawing on 30+ years in sales and construction. Before launch, he calls the agents most likely to have your buyer. If you’d like one of us at your showings, we’ll be there. Either way, you’ll hear what buyers are saying, and Mark negotiates every term — not just the price.

Thinking about selling? Imagine it done right the first time.

The first weeks on the market are when buyers pay the most attention. We make sure your home is priced, presented and promoted to win them.

  • What is my home really worth today?
    Pricing backed by the live neighborhood data we publish in our market reports — real sales, not guesses.
  • How will buyers find my home?
    Your home gets its own website and cinematic video, written to be found on Google and in the AI tools buyers now ask first. Then we put it in front of buyers in the places they’re moving from — before they ever pick a local agent. The rest of our playbook? We’ll share that in person.
  • What does Mark do for every listing?
    He walks your home the way a builder would, drawing on 30+ years in sales and construction. Before launch, he calls the agents most likely to have your buyer. If you’d like one of us at your showings, we’ll be there. Either way, you’ll hear what buyers are saying, and Mark negotiates every term — not just the price. Dawn runs your marketing and every detail through closing, and every week you’ll know exactly where things stand.
Since 2005Serving SW Florida
Platinum AwardDowning-Frye Realty
Mark & DawnOne husband-and-wife team

Get a free second-opinion plan for your home

Get your home’s value and our selling plan

Tell us where your home is. We’ll look at what happened and walk you through how we would sell it — no pressure, no obligation.

Tell us where your home is. We’ll prepare a pricing review and show you exactly how we would market it.

Something went wrong sending that. Please call us at 239-350-4474.

By sending this, you agree that The Borg Group may contact you by phone, text or email about your home. No obligation, and we never share your information. If your home is currently listed with another real estate broker, this is not intended as a solicitation of that listing.

Thank you — we’ve got it.

Mark or Dawn will reach out personally to set a time that works for you.

Can’t wait? Call us at 239-350-4474.

Prefer to talk now? 239-350-4474